The Haryana government ban on ‘pre-launch’ of realty projects seems to have turned into a farce. In blatant violation of warnings by the authority, well-known brands and small developers continue to illegally pitch residential projects before acquiring the required licence, and in some cases, even without a final building plan.
Brokers openly send emails and SMSes in the name of soft launch to lure buyers, especially on Saturdays and Sundays. Such offers are being given for several projects coming up along the Northern Peripheral Road (NPR) in Sector 81-85, 102, 107, 37C, 67-71 and other sectors earmarked in the Gurgaon-Manesar Urban Complex 2025.
In such cases, brokers book properties and collect advance payment before the project gets a license from the Directorate of Town and Country Planning (DTCP). It is mandatory for developers in Haryana to mention their license number in all forms of advertisements.
In some cases, surprisingly, brokers also ask for advance payment for projects which are yet to be named, forget about the license.
When an HT correspondent called up one such broker, no representative could furnish the license number, saying its absence was a normal practice. On top of that, they had no idea about a ban on such promotion.
One of the brokers offering a 3-4BHK flat in Sector 102 at the rate of R5,200 per sq ft said the project name was yet to be declared and no license number was available. “We can’t disclose the project specifications too as the developer is yet to get the brochure printed,” said Irvin, an employee with a brokerage firm. The local town and planning office, which is responsible for checking such illegal activities, however, feigns ignorance.
“We have been taking action against such builders for sending pre-launch messages. We had also lodged some FIRs recently against two builders and issued notices to all property dealers,” said an official.
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