Adidas with Its New Retail Endeavor in India

May 17, 2007	(1 votes, average: 5 out of 5)  Loading ...
Print This Story   Email This Story Subscribe Newsletter

Sports goods maker adidas is set on a new retail course with the launch of a retail university named as ‘Adidas Retail University (aRU)’.

The university envisages developing a generation of excellent retail professionals in India. Based on a global retail training programme, aRU will offer a multi tier training programme with an aim of nourishing skills of all front-end sales staff to deliver the best shopping experience to customers at adidas exclusive stores spread in more than 70 cities.

As such, adidas is one of the most recognized sports brand in India, surpassing some of its business competitors in terms of revenues. In an order to maintain the same rapport, the company sees retail expansion as one of the major factors for the continued growth and consumer acceptance of the adidas brand in India.

Adidas has recognized the trend by offering retail training to its franchisees and store staff in the past.

With the set up of a university exclusively to provide training to its staff, adidas envisions to take its business on peak level of proficiency and excellence.

Also, the brand is further exhibiting its efforts and ability to lead the sporting and casual goods industry in India, says Mr. Andreas Gellner, Managing Director - adidas India on the launch of aRU.

News Published Under:   Retail Market in India |

Comments