Real Estate TV to Invest Rs 500 Million in First Year

April 2, 2008	(Be the first to rate this story!)  Loading ...
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Alliance Group plans to invest Rs 500 million in its first year of operations even as it is set to launch the country’s first real estate and infrastructure channel on the digital platforms within a month.

The channel, Real Estate Television, will be investing Rs 500-600 million on content and Rs 120-150 million on marketing out of an outlay of Rs 1 billion over two years. The remaining amount will be spent towards distribution. “We plan to invest Rs 500 million in the first year of operations and Rs 1 billion over 24 months. This will be towards content, distribution and marketing,” says Real Estate TV COO TK Vibhaker.

The plan is to get the channel up and running on digital cable and DTH (direct-to-home) platforms. “We are a niche channel and are aware that there is a space constraint on analogue cable. It would also not make sense for us to spend so much money on distribution,” says Vibhaker.

Real Estate TV has signed agreements with Hathway Cable & Datacom and Amogh in Bangalore, Hathway and SCV in Chennai, InCablenet in Mumbai and Delhi and Seven Star in Mumbai. It is also available across the leading cable networks in the Tier 2 cities.

“We are also in talks with Dish TV, Tata Sky and DD Direct Plus,” says Vibhaker. Dish TV, it is learnt, is asking for Rs 40 million while DD Direct Plus charges Rs 10 million for carriage.

Real Estate TV will have a 30-minute round the clock news while the other half will be filled by programming. The channel will show a variety of programmes - ranging from a game-show and property and realty stock prices to celebrity homes, architecture, interior design, furniture and furnishings, and from Indian habitats to vastu and Feng-shui and home makeovers.

News Published Under:   Real Estate India |

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