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DAMAC Gets Second Spot in Gulf Real Estate Study
DAMAC Properties Group, leadingluxury lifestyle provider – has secured its leading position among property developers across the GCC. DAMAC Properties is now rated as number two in the latest Gulf Real Estate Study by Future Brand, the US-based global brand consultancy. The study was conducted across key GCC markets – Saudi Arabia, Qatar and the UAE. The key drivers behind the ranking were high-quality construction, trustworthiness, responsive customer service, good value for money and focus on reliability.
Based on the overall drivers, only Emaar scored higher than DAMAC. Other factors covered in the study were familiarity, perception and preference, consideration of various home types, amenities and locations. In last year’s study conducted in the UAE and Bahrain, DAMAC Properties came in third place and DAMAC Properties’ CEO Peter Riddoch said that to make the move to second place was a hugely significant and positive step. He said: ‘This is a reflection of the hard work, commitment and dedication shown by everyone involved with DAMAC Properties. I would like to thank our staff, our partners and our customers for helping us reach this far.
”The study shows that we are second only to Emaar. We have achieved this in just six years and we are well on the way to achieve our vision of becoming the world’s best luxury property developer”. ‘Last year we were positioned number three. As a result of our customer-centric approach to all aspects of our business and the integrated efforts by our marketing, sales, public relations, customer relations management, development and projects teams to deliver an enhanced customer experience, we are glad to see this reflected in the improved customer confidence towards DAMAC”, continued Riddoch.
‘We are working at redefining the proposition of luxury and creating a niche for ourselves. Identifying the right opportunity at the right time, especially in markets like the UAE, which continue to out-perform global trends, we have capitalized by offering products that appeal to investors and end customers.” Speaking on the redefining of luxury, Riddoch said: “It is not enough just to talk about luxury anymore – luxury has almost become the standard that investors and residents expect from a property. DAMAC Properties stands out as an organization that takes the wishes & aspirations of its customers and turns them into a reality by focusing on the benefits of luxury and not just the features.
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