Pantaloon Shining as Retail Company

October 20, 2008	(2 votes, average: 4 out of 5)  Loading ...
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Pantaloon Retail is the only company that can truly be called a pan-India retailer with a format to suit almost all shopping stereotypes, from bargain-hunters to brandconscious consumers.

Promoted by Kishore Biyani, the company is present in segments like food, fashion, furniture & furnishings, consumer electronics, books, music, health, wellness & beauty, general merchandise, communication products, e-retailing, leisure & entertainment and fund management. Pantaloon started as a garment manufacturer, and currently operates over 7.8 million sq ft of retail space spread over India’s top 40 cities. Its latest addition is a large format, lowcost , complete home solutions model, under Home Solutions Retail.

The company operates 41 Pantaloon, seven Centrals, 96 Big Bazaar and 137 Food Bazaar stores. Its other formats include Depot, Health & Beauty Malls, E-Zone , Furniture Bazaar, Home Town, KB’s Fair Price, Collection i and its online retail format, futurebazaar.com. It currently has six Home Town stores, 27 EZone stores, four Collection i and 90 Furniture Bazaar outlets. KB’s Fair Price stores have also been a great success and the company has opened 100 such stores in just 10 months.

Pantaloon’s long-term strategy is to capture around 75% share of the consumer’s wallet. About 65-70 % of the company’s revenue comes from the value retailing business, while the rest comes from the lifestyle segment. Big Bazaar is the company’s value retail format and Pantaloon Fashions is its department store brand. With its innovative promotion policies, the company has been able to turn non-buying events into major selling days. For example, Pantaloon’s Independence Day promotion resulted in record sales of Rs 350 crore over five days.

News Published Under:   Retail Market in India |

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